standard Why you should optimize your content for your audience first SEO second

A lot of times when we write articles (like this one) you can try too hard to make it SEO friendly.  That would mean unnaturally writing for keywords that don’t really fit into the article but make Google happy.

So should you write for SEO or for people?

The answer is both.

But from an article I read about mobile retail and SEO I would say it is more important to write for people.

The article below will tell you why.  Enjoy:

 

When you look at mobile technology and all its benefits to retail marketing, one core theme resonates louder than everything else: its intensely personal nature.

For many consumers, their mobile devices almost seem like a human personalitya friendly go-between that connects them to their friends, family, and brands through apps, Web content, SMS, and email. Consumers never leave these devices at home or out of arm’s reach, and when they do, it’s considered a “bad day.”

Marketers see this behavior and want to figure out ways to inject their messaging into the daily ebb and flow of mobile content consumption. Of course, businesses must be sensitive with how they market via mobile. They must use personalization and analytics to create richer online experiences, or they risk losing their audiences’ attention altogether.

In an interview with eMarketer, Johnna Marcus, Sephora’s director of mobile and digital store marketing, explained that mobile content must be inspiring and educational because readers are more likely to be distracted when they are using these devices.

Jennifer Kasper, group vice president of digital/new media and multicultural marketing at Macy’s, told eMarketer that her team is exploring native advertisingads that blend smoothly into non-advertising contentas a way to reach an increasingly fragmented audience.

“We think the consumer is very sophisticated and understands when she’s being marketed to,” she said. “So, we want to explore opportunities in native advertising in a way that is transparent and that gives the consumer credit for being very smart and capable of discerning what advertising is and what editorial content is.”

 

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